Although it is essential to have quality packaging, like the ones offered by suppliers such as Glasmeister, a good label is necessary for a product to sell. Labels should be clear, concise, and comply with regulations. The label must indicate the ingredients, quantity, brand name, logo, and other pertinent information. It’s crucial to ensure the label’s design is consistent with the product’s branding and to use high-quality printing methods to prevent smudging or fading. On the other hand, the don’ts of labelling glass bottles include misleading information, using small or unreadable fonts, and inaccurate or incomplete information. The label should not make false claims or exaggerations that can mislead consumers. The text should be legible, and the label design should not interfere with the label’s readability. A well-designed label can make a product stand out on the shelves and contribute to the brand’s success.
Common mistakes to avoid in cosmetic bottle labelling
Labelling is a crucial cosmetic bottle packaging design aspect that brands must take seriously. Unfortunately, it’s common to come across cosmetic products with poor labelling, leading to consumer confusion or, even worse, legal issues. Some common mistakes brands make when labelling cosmetic bottles include using too small fonts, not having vital information such as ingredients or expiration dates, and using misleading claims. Another mistake is not adhering to regulations set by governing bodies, such as the EMA, regarding labelling requirements. These mistakes can be costly, both in terms of reputation and finances. Brands should prioritise clear and accurate labelling that meets all regulatory requirements while incorporating creative design elements that appeal to consumers. If the label does not provide the correct information, the person will not be confident enough to buy the product.
Innovations in cosmetic bottle labelling technology
Innovation has always driven the cosmetic industry, and labelling technology is no exception. Technological advancements have made cosmetic bottle labelling more efficient and effective than ever before. One of the recent innovations in cosmetic bottle labelling is digital printing. This process uses inkjet technology to print the label directly onto the glass surface, eliminating the need for labels and adhesives. This new method reduces waste and creates a more sustainable packaging solution. Another innovation is NFC technology, which allows consumers to interact with the packaging through their smartphones. NFC tags can be placed on the label, and by tapping their phone, consumers can access product information, promotions, and even skincare tips. With these innovations, cosmetic brands can create more attractive and sustainable packaging while enhancing the customer experience
